The conventional argument against children’s radio is straightforward: children do not buy cars, home loans, insurance, or furniture, so advertisers will not pay strong rates to reach them. Radio does not need a children’s station to create children’s moments. Maybe get the local school choir to sing your next jingle package, or at least your Christmas imaging? Learn the ethical lesson, tooOoshies have attracted criticism for encouraging obsessive behaviour, creating pressure to complete collections, and using scarcity to influence children. The question is not whether children’s radio makes money.