Some of the world’s biggest tech companies could be slugged a 2.5% levy on their digital advertising revenue, should they fail to strike commercial deals with Australian media organisations. The federal government says big tech companies should provide compensation to the organisations which provide them with content through news. However, the levy will only applied to digital advertising revenue, and AI companies will continue to be excluded from the scheme. People have to know things in order to make a meaningful choice in the matter.” “We’ve seen ads to support that production, but people don’t pay for the news.