Lindt & Sprüngli Global Travel Retail is expanding its travel-retail exclusive Destination Pistachio campaign to more than 200 locations worldwide, supported by airport activations and a new digital marketing initiative. The limited-edition campaign, developed exclusively for travel retail, builds on the success of Lindt Dubai Style Chocolate and brings together four of the chocolatier’s best-known formats under a pistachio-themed proposition. The global rollout is also being supported by a digital campaign with Global Travel Retail Magazine, including a homepage takeover intended to increase awareness of the concept across the travel retail industry. According to Lindt, Destination Pistachio has been developed as a scalable platform that enables consistent storytelling across airports, retail environments and media channels. Lindt & Sprüngli CEO Global Travel Retail Peter Zehnder said: “Pistachio has become one of today’s most sought-after flavour trends in premium chocolate, and Destination Pistachio allows us to translate that growing consumer interest into a compelling proposition for travel retail.