Designed for today’s upwardly-mobile creator economy, the platform enables viewers, creators and brands to participate in a trusted digital ecosystem where meaningful engagement is recognised and rewarded. Yolly was launched to create value for every participant in its ecosystem through Stars, its native digital rewards currency, which users accumulate through meaningful participation across watching, streaming and creating content. Viewers, meanwhile, can earn Stars simply by watching the content they love, with rewards available from their very first session, under the watch+ category. Commenting on the launch, Yolly’s Head of Business, Emeka Okenwa, said the platform’s rewards economy has been designed to prioritise wholesome content over viral moments while creating meaningful opportunities for everyone who contributes to the digital ecosystem. Yolly features a rich spectrum of content spanning entertainment, sports, lifestyle, education, technology and live events.