On Monday, the “only-at-Anthro” brand debuted its fall collection and campaign, delivering seasonal washes, signature denim silhouettes and a creator-led social activation designed to inspire customers with new ways to wear jeans. As a key growth driver within Anthropologie’s owned-brand portfolio, Pilcro continues to strengthen its position as a destination for denim. She added that Anthropologie has “always embraced a certain amount of contradiction,” and that’s where Pilcro denim shines. That mindset is carried into Pilcro’s fall campaign. And I think that spirit of curiosity and creativity will continue to define where the brand goes next,” Srivastava added.