But do you really remember what is shared, and do you really care about the data or act on it? Drawing from her work helping others to tell stories with data, Sienna Jackson shows us what organizations can learn from entertainment, and how teaching these arts can make complex or uncomfortable data easier for audiences to face. As a strategist who operates at the intersection of “Cause, Capital and Culture,” I have seen that data alone is often treated as abstract. It is better to move people by using data to validate their lived experience rather than asking them to calculate their empathy. Shifting the conversation from a lecture to a creative dialogue makes complex situational and social dynamics accessible and, more importantly, shared.