Once considered an exotic fruit seen only in home gardens, rambutan has quietly grown into one of Kerala's fastest-expanding commercial fruit crops. For M C Saju, president of the Rambutan Mangosteen Farmers' Organisation at Thirumarady near Koothattukulam, rambutan represents an opportunity that Kerala's farmers cannot afford to ignore. "One thing I have noticed is that rambutan has the potential to become a new cash crop for Kerala. Rambutan is a non-climacteric fruit, meaning it ripens only on the tree and has a short shelf life after harvest. Farmers are, however, worried about misleading campaigns on social media during every harvest season, including posts linking rambutan with diseases.