The brand selected Anomaly due to the Stagwell shop’s reputation for “audacious, resonant work” and expertise in food and beverage, the announcement said. The news marks a win for Anomaly, which will lead creative strategy across all U.S. channels for the “Louisiana Fast” marketer. The Stagwell agency takes over for McKinney, which held the account since 2023. In addition, LaForce will drive an earned media strategy that aims to amplify Popeyes’ cultural relevance and culinary credibility. Those mandates guided the selection of the brand’s new agency partners, which will also seek to emphasize Popeyes’ Cajun and Creole culinary roots.