If 2020 was the time for grand social and environmental pledges, 2026 is the year of the rollback. Shareholder revolt increasesMore recently, oil giant BP felt the full force of rollback risks when it tried to reverse on its clean energy commitments in April 2026. “People are deeply pissed off about the loss of the social contract,” adds Dr Miles candidly. It has left the markets in what Dr Miles refers to as a “Wile E. Coyote moment,” or “hysteresis” to use the behavioural economics term. Perhaps the best way to mitigate against rollback risks starts and ends with shareholders themselves.