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NIQ: K-Beauty sales surge 53% as global demand accelerates
['Hiba Faisal', 'The Author', 'Hiba Faisal Is A Junior Reporter At Campaign Middle East', 'Part Of Motivate Media Group. She Handles Coverage On Sports Marketing', 'The Luxury Industry', 'Social Media Trends', 'Influencer Marketing. She Specialises In Exclusive Features That Bring Industry Leaders Together To Offer Insights On The Latest Trends', 'Pressing Topics', 'Highlighting How Brands', 'Agencies Build Emotional Connections Through Relevance']
Campaign Middle East
NIQ a global leader in consumer intelligence has released new findings showing K-Beauty has become a rapidly growing global beauty segment, with value sales up 53 per cent year-over-year and 131 per cent over the past two years.
In its latest report, K-Beauty Goes Global, NIQ shows how Korean beauty is reshaping consumer expectations, accelerating innovation cycles and redefining competitive dynamics across the global beauty market.
Key findingsGlobal growth: K-Beauty value sales rose 53 per cent year-over-year and 131 per cent over two years, underscoring rapid international expansion.
K-Beauty value sales rose 53 per cent year-over-year and 131 per cent over two years, underscoring rapid international expansion.
“K-Beauty has moved beyond trend status to become one of the clearest examples of how regional beauty innovation can translate into global growth.