AinTools.ai has named Heba Qadeer as Chief Marketing Officer as the company transitions from ChangeTools.ai to AinTools.ai and enters its next phase of growth. As CMO, Qadeer will lead brand, marketing and growth, while helping shape the company’s market position around Context Intelligence, a concept developed to address a growing gap in enterprise AI: intelligence without enough understanding of the organisation and environment in which decisions are made. Qadeer brings more than a decade of experience across senior marketing leadership roles spanning retail, technology and digital-first businesses, with a track record across brand building, growth and customer acquisition.