Actor and content creator Bhuvan Bam has forayed into the fragrance business with the launch of Sarkar, a premium Indian fragrance brand that has been in development for nearly three years. Bhuvan Bam launches premium fragrance brand Sarkar with four signature perfumes; says, “It was about building a brand with a distinct identity”According to the founders, Sarkar has been conceived as a long-term venture with an emphasis on formulation, craftsmanship and product quality. Speaking about the launch, Bhuvan Bam said, “Sarkar was never about creating a fragrance brand for a moment. Every decision, from the brand identity to the fragrances themselves, has been shaped by patience, intention and attention to detail.” The Sarkar fragrance collection is now available for purchase through the brand's official website, as well as on Amazon and Flipkart.