After more than two years of declining sales, Asda is finally showing signs of recovery. Over the past year, Executive Chairman Allan Leighton has introduced a turnaround strategy focused on lower prices, better product availability, improved stores and rebuilding customer confidence. Despite reporting significant financial losses during its turnaround programme, management has remained committed to investing in lower prices rather than chasing short-term profits. A strong Asda benefits consumers through lower prices, greater choice and better value. Britain’s supermarket industry is healthier when all of the major retailers are performing well and competing aggressively for customers.