PARIS – Carrefour is expanding the use of artificial intelligence across its European operations as the retailer continues to modernise its stores and strengthen supply chain efficiency. The French supermarket group is increasing investment in digital technologies designed to improve inventory management, reduce food waste and enhance the overall shopping experience. Food waste remains one of the biggest challenges facing the supermarket industry, and Carrefour believes technology will play an important role in addressing the issue. Customers increasingly expect to move seamlessly between digital and in-store shopping, making technology integration a priority for large supermarket groups. Industry analysts expect artificial intelligence to become an even more significant part of supermarket operations over the next few years.