“I would love to see my kids going out and running to the ice cream truck,” she said. People are noticing less ice cream trucks on the road — including the drivers themselves. Robert Mertsch, who has been driving a Little C’s Novelties ice cream truck since 1999, has noted the decline as well. The permit is the same for food trucks and ice cream trucks. A different business modelWhile some ice cream trucks take the old-fashioned approach to their business, driving up and down the streets of residential neighborhoods, others simply take their mobile ice cream shop to events.