Rihanna models another Savage X Fenty set as Jay-Z’s investment firm reportedly pursues LVMH’s half of her cosmetics company. Rihanna is stopping traffic in lace again, turning another Savage X Fenty lingerie post into an advertisement only she could command. Her frequent appearances reflect the sales philosophy Rihanna described when Savage X Fenty launched in 2018. The business story gets complicated because Savage X Fenty and Fenty Beauty are separate companies, despite sharing Rihanna’s name and marketing power. That history means MarcyPen already sits inside Rihanna’s broader business orbit, but no completed Fenty Beauty acquisition has been publicly announced.