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Cardi B Turns Herself Into Overweight Meme To Promote New Song “AH HA”
['Mike Winslow']
AllHipHop
Cardi B uses a digital caricature and a Chipotle punchline to boost “AH HA” as the single scores strong early sales and streams.
Cardi B turned her latest promo into pure comedy by posting an exaggerated AI image while pushing her new single, “AH HA.”
Cardi began the campaign with another playful order: “AH HA out THIS FRIDAY at midnight… meet me at the club.”
An earlier beach teaser collected more than 81.6 million views, giving “AH HA” a major runway before streaming services carried it.
Cardi B will next perform at the iHeartRadio Music Festival on Friday, September 18, at T-Mobile Arena in Las Vegas.