Sephora’s beauty festival Sephoria, which is headed to the UK for the first time in 2026, has unveiled the date visitors can purchase tickets for the event, as well as the price. Sephoria Europe will take place at 180 Studios in London from 17 to 18 October, and aims to be a “celebration of beauty anchored in the UK culture”. MySephora Gold members can only book a designated ‘gold slot’ for Friday 17 October, 1:30 – 4:30pm at this time. The 2026 edition of the LVMH-owned retailer’s global beauty experience will also comprise a new beauty-themed cityscape concept, called ‘Sephoria Beauty Metropolis’. The winner of Sephora’s first-ever prize for European beauty incubation, which is designed to scale promising beauty brands across the continent, will also be revealed at the festival.