Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. On Monday, IAB published “Measuring Visibility in the AI Era,” a set of guidelines, recommendations and important data points for how brands and publishers should be tracking their AI search analytics. The ad industry can’t establish AI search standards until AI searches are more consistent and well understood. At the base of the hierarchy is “Presence,” which addresses a straightforward question: How often does one’s brand show up in AI search queries? It might seem logical to assume that once IAB has established official guidance to measure visibility within AI search, the dozens of AEO and GEO platforms will collapse into a few frontrunners.