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The Grammys, BTS and the Illusion of Inclusion: Why the New Asian Pop Category Fails Asian Artists
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Rolling Stone India
The Academy’s recent announcement of a new Best Asian Pop Performance category originates from a desire to expand Grammy recognition in a way that is more reflective of our ever-changing global soundscape.
In many ways, creating the Best Asian Pop Performance category was a tailored attempt to honor mega-groups in K-Pop and engage their massive fan bases.
If an artist like BTS submits a track to Best Asian Pop Performance, that same track automatically becomes ineligible for standard, genre-neutral categories where it might naturally belong, such as Best Pop Duo/Group Performance, Best Pop Solo Performance, Best Dance/Electronic Recording, Best R&B Solo Performance, Best Melodic Rap Performance, or Best Dance Pop Recording.
Furthermore, even if an artist opts to enter a broader pop category, the Academy’s Genre Committees hold the administrative discretion to reassign the entry to the Asian Pop category.
Building a Truly Global Recording AcademyIn my opinion, the Recording Academy has a clear choice.