NewsBy Jessica MasonAs the leading choice in the non-alcohol category, beer makes up 87% of US non-alcoholic drinks sales. But, according to the World Brewing Alliance, it does not cannibalise the sector, instead it assists it. Data released by the Beer Institute revealed that non-alcoholic beer sales in the US grew 23% last year and 61% of consumers would consider non alcoholic beer that tastes like their favourite brand. ‘More flexible and inclusive than ever’Kissinger told db: “Our investments in lower- and no-alcohol brewing have made the category more flexible and inclusive than ever, a reminder that changing preferences don’t threaten beer, they expand the ways people enjoy it.” Related newsAll eyes on the mid-strength beer trendReasons to celebrate International Beer DayJeremy Clarkson launches beer and beef pies