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Universal Music Tests a 72-Hour New Music Paywall in India. Could North America and Europe Be Next?
['Ian White']
Latest News
Related Reading: Streaming Is Booming but Universal Music Lost Nearly €9 Billion in One DayHow Will the 72-Hour Release Window Work?
Under the new model:New music from major UMG domestic and international artists will debut first for paid subscribers in India.
The music is being released on schedule, but listeners using free streaming tiers in India will receive it three days later.
That means reports naming Spotify, YouTube Music, JioSaavn, Amazon Music, Apple Music or other individual services as confirmed participants are getting ahead of the available information.
UMG’s more recent global agreement with Spotify also calls for new paid subscription tiers, expanded offers and deeper monetization of artist fandom.