Mars Wrigley is also looking to drive growth in the selection box segment, releasing The Snickers & Friends Selection Box. In a sub-category that skews toward female shoppers, the launch targets male gifters. By expanding audience demographics with an individual gifting choice, Mars Wrigley said The Snickers & Friends Selection Box will increase revenue opportunity. Marking Mars Wrigley’s second entry point into everyday boxed confectionery, Maltesers White Box is targeting under-35s. Steve Waters, seasonal senior brand manager at Mars Wrigley, said: “Christmas remains a calendar highlight for many, and consumers will invest in creating memorable occasions.