That assumption has shaped the technology industry for fifty years. Men are twice as likely as women to spend $2,000 or more on a single tech purchase. They are the majority of wearable health technology users. They account for a growing share of gaming — a category the industry historically built almost exclusively for men. And they are 79 percent more likely than men to make in-app purchases in mobile games, according to Liftoff’s 2025 research.