Colruyt Group continues to invest in its business-to-business operations: on August 5, the eighth Colruyt Professionals location will open in Alleur; this retail format focuses exclusively on professional customers. Professional customers with a Colruyt Professional Plus card will find an assortment consisting mainly of large-format packaging, bulk products, and products displayed on pallets. An initial pilot store for Colruyt Professionals opened in 2020 in Schaerbeek; the format recently expanded to Flanders as well, with locations in Ghent and Machelen. The demand of professional customers for a separate store offer is high,” says Jo Willemyns, director of food retail at Colruyt Group. ​ In addition to the more than 260 Colruyt stores where both professional and private customers can go for their purchases at the lowest prices, professional clients will be welcomed in at least 10 Professional stores in Belgium by the end of this year.”