The FIFA wheeze to sell off a proportion of the organisation’s marketing rights may have bitten the dust but I’m a connoisseur of wicked wheezes and this one has triggered few ideas iin my devious old cranium..Ed confides to his diary. Porton Down for one is an institution which is known worldwide and there must be opportunities to market its prestige and even some of its products. GCHQ is an organisation with world-wide prestige and opportunities to market merch and endorsements could make its marketing rights extremely valuable. The big one of course would be the royal family and I’m not sure whether we could swing this. The Royal Institution, the Royal Society, the Natural History Museum, the Bank of England, the House of Lords and the Royal Navy must have marketing rights worth collective billions.