This week, we meet Sleek Events, the agency behind AWS Summit London 2026. Designing the venue as a connected urban environment, with clearly defined districts, let the agency make a complex, large-scale event feel human, navigable and approachable. AWS Summit London 2026 brought together more than 22,000 attendees, with a keynote audience of around 6,500, more than 300 speakers, 280+ sessions and workshops, over 165 sponsors and more than 150 AWS activations. The result: a large-scale event that remained highly navigable and engaging throughout, while extending a unified creative framework across the wider European Summit programme. AWS Summit reflected this shift by prioritising environmental storytelling, attendee flow and emotional familiarity, transforming a large-scale technology event into something that felt human and community driven.