South Africa’s FIFA World Cup 2026 media coverage fell by almost 45% after Bafana Bafana’s Round-of-32 exit, underlining how national relevance, rather than the scale of the tournament, drove local media attention. According to the Novus Group FIFA World Cup 2026 Statistical Media Coverage Report, average daily traditional media coverage declined by 44.9% after South Africa lost to Canada on 28 June, even though the tournament continued for another three weeks. The report tracked media coverage between 11 June and 19 July, analysing how the expanded 48-team tournament was reported globally and in South Africa. While online publishing dominated globally, accounting for 97.4% of coverage, South Africa recorded a more balanced media mix. The full FIFA World Cup 2026 Statistical Media Coverage Report, which includes detailed media analysis, audience metrics and performance data, is available for purchase.