One idea on the table, as Digiday reports, is for holdcos to effectively become a “futures market for tokens.” They’d then resell those tokens to clients at a markup, while still pitching it as a discount versus prevailing market prices. Six months into the company’s fledgling ads business, OpenAI has published its policies on how brands can apply ad credit to campaigns. OpenAI’s ad credits expire after 90 days and cannot be used together with other discounts. What OpenAI lacks in transparency, it tries to compensate for with reassurances that marketers are getting their money’s worth.