A poll of 2,000 UK adults found 27 per cent of Millennials and Gen Z say activity-led experiences help them meet new people. “Our research shows that 87 per cent of Gen Z are interested in taking on a new fitness or outdoor challenge in the next year.” In fact, 51 per cent of Gen Z respondents have taken on a personal fitness or outdoor challenge in the past year. As outdoor activities become an increasingly important part of social life, wearable technology is helping people prepare, track and recover with greater confidence. And 89 per cent of adventurous young Brits want a watch that can withstand harsh outdoor conditions.