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Three quarters of motorists would rather take the scenic route than the fastest
['Joshua Searle']
Brent & Kilburn Times | News
However, 21 percent said they wouldn’t know how to take a more scenic route, and 57 per cent rarely or only sometimes have time to plan one before setting off.
But when taking a scenic route, 37 per cent found it took a similar amount of time to a motorway journey, while 25 per cent said it actually took less - due to avoiding traffic and congestion.
The study was commissioned by temporary car insurance provider, Tempcover, which has created an online tool where drivers can discover an alternative scenic route by entering their start and end UK postcodes – as well as finding ‘swap spot’ locations to stop and share the drive.
"Now with four-year-old twins, pit stops are non-negotiable, and swapping grey motorway service stations for incredible scenic spots is a game-changer.
“We’ve had some legendary detours over the years, and taking the scenic route turns a boring drive into part of the holiday."