More than half of adults class maintaining friendships as a ‘second job'

Despite 76 per cent believing social connection gives life purpose and meaning, adults spend just 34 minutes a day socialising. Only 14 per cent choose to spend their spare time on socialising - with hobbies and exercise taking preference. The findings form part of White Claw’s Social Refresh Report , which found adults spend just 34 minutes per day socialising. More than four in 10 (45 per cent) feel like their friendships are running on routine, and 47 per cent say socialising leaves them drained because of unspoken expectations. A third feel they already have enough friends and are not looking to expand their circle, while 22 per cent believe making new friendships has become harder.