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CDK finds phone friction persists at dealerships as AI adoption grows
['Jaelyn Campbell']
CBT News
Nearly half of sales appointments and most service appointments are still booked by phone, making missed or mishandled calls a direct hit to conversion.
AI-powered call analytics are becoming a common dealer response, turning missed opportunities and coaching gaps into actionable data.
According to CDK, 47% of sales appointments are booked by phone and 61% of service appointments are booked by phone.
Missed calls, long hold times and inadequate follow-up can damage those relationships before they ever start.
Dealers should be watching for missed calls, unanswered peak-hour calls, calls without follow-up, customer complaints and mentions of competitors, all signals that a phone process is leaking business.