Peter Ruis, managing director of John Lewis, said: "Customers increasingly shop around a goal rather than a traditional retail category. What will the new John Lewis sports departments contain? John Lewis aims to bring these together with expert advice and services under one roof—something it believes no other UK retailer currently offers. Recommended reading:The project is part of John Lewis’s wider £800 million investment programme across its 36 UK stores. Will you be looking forward to John Lewis' new sports departments?