For almost the entirety of their 40-year existence, London Broncos have felt eternally stuck in rugby league purgatory. Whereas in most sports, the best team in the second division would be promoted to the top flight, rugby league is different. “It’s hard to get big names from Australia without Super League rugby, but if we get it, we’ll get big names. “We are trying to supercharge rugby league in London, but also rugby league full stop. But for the millions they are investing to make London a rugby league force, there is one longstanding challenge money seemingly cannot alter.