Consumers in the UK and US now spend almost 11 hours a day consuming media, but their media diet is about much more than screen time. The company’s Attention Economy study reveals how increasingly diverse media diets are reshaping the modern entertainment landscape. Key findings: How consumers choose between mediaThe average American and British adult spends 11 cumulative hours engaged with media products every day. Streaming services (1:57), social media (1:46) and YouTube (1:35) attract the highest levels of daily media engagement. Generation X and Baby Boomers spend relatively more time with streaming services, TV channels and live sports.