Italian TV revenues rose from €8.02 billion to €8.93 billion between 2021 and 2025, according to the latest Communications Observatory report by the Communications Regulatory Authority (AGCOM). Despite financial growth, overall viewer engagement on traditional screens dipped across both prime-time and full-day slots in early 2026, accelerating a multi-year shift toward digital and subscription platforms. Daily broadcast viewership across both connected traditional TV sets and digital devices contracted year-over-year in Q1 2026 by 1.4 per cent year-over-year in prime time and by 1.6 per cent in full-day. SVoD platforms reached 15.49 million unique visitors in March 2026 (+2.7 per cent year-over-year), while total viewing duration expanded to nearly 43 million hours (+3.5 per cent). Netflix led with 9.3 million users (+13.1 per cent), ahead of Prime Video with 7.4 million (+2.7 per cent), Disney+ with 3.5 million (-4.9 per cent) and Now (Sky) with 1.5 million users (+2.1 per cent).