The Ultra era is coming. Apple Upgrade is here to help you afford it

['Author', 'Filipe Esposito', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar'] Macworld 2026-08-11 01:27:18

However, the rumored iPhone Ultra and MacBook Ultra suggest that Apple may be about to introduce a new product tier positioned well above its Pro models. Apple’s upcoming iPhone Ultra could cost twice as much as the iPhone 17 Pro Max. By comparison, Samsung now charges $2,100 for the entry-level version of the new Galaxy Z Fold Ultra and $1900 for the shorter model that mimics the rumored iPhone Ultra. On a 24-month lease, the iPhone Ultra would likely cost around $70 a month, while a 36-month MacBook Ultra lease would run roughly the same for a 36-month lease. The latest MacBook Pro is so powerful that many buyers have never even come close to using its full potential.