The Appliance ProblemWhile the market is obsessed with range anxiety and charging infrastructure, [with the launch of the Super-ONE] Honda is focusing on the one thing that actually matters: personality. “This seems a complete 180-degree shot in the arm,” we told McMahon, contrasting the Super-ONE against the boring EVs out there. Tarmac Takeaway – Character Over CommodityIt could be said that the New Zealand market is currently being flooded with ‘NEW’ Chinese EVs, but Honda is betting on something else: heritage. By leveraging their Kei-car history and seven decades of engineering, Honda is banking on the fact that Kiwis are smarter than the average EV consumer. The Super-ONE is a clear signal that Honda is done playing the “bland EV” game.