RELATED:#2 Frugal is doing a year's worth of research to buy the best priced, longest lasting air conditioning unit available to the average consumer. And it should be noted that this friend of ours is by FAR the most wealthy of ALL of us. So I monitored for 4 cakes, BBB didn’t give me a cent. ADVERTISEMENT#25 Frugal people go above and beyond saving money, they logically limit expenditures and try and maximize income. #28 Frugal - buying your clothes at secondhand stores and looking for gently used and well taken care of items.