Apple has recently updated the privacy policy for its Apple Store app, including mentions of a virtual shopping assistant that hasn’t been released yet. Both outlets pointed out that Apple’s official privacy policy page now mentions a “virtual shopping assistant,” a term that doesn’t match any existing features in the app. What Is a Virtual Shopping Assistant? A virtual shopping assistant is essentially a chatbot or conversational AI tool. Some AI shopping assistants at other retailers have had mixed results — some are genuinely helpful, while others seem like advanced search bars.