A corporate logo appearing on the blue and gold uniforms of Notre Dame would not only have been far-fetched but also outright illegal just last year. SoFi is now the official financial services partner for Notre Dame Athletics. “SoFi shares in this commitment to developing strong, ambitious leaders who are set up for success at Notre Dame and beyond. According to a release from Notre Dame Athletics, the scholarship recognizes athletes who “exemplify ambition, resilience, leadership and service.“ “We are proud to partner with Notre Dame Athletics to help inspire the next generation and create opportunities that will shape their financial futures.”