Contemporary psychology offers the standard definition of creativity: Creativity requires both originality and effectiveness. Creativity in the KitchenThese fundamental principles of creativity are well exemplified by Julia Child, the first person to make cooking shows on television popular. It is commonly assumed that universities are wellsprings of information and creative thinking. Modern creativity research adds that expertise provides the foundation for innovation, particularly when combined with flexible thinking and strong motivation. This article is excerpted from “In search of the eureka factor”, The Globe and Mail, July 31, 2026.