On the latest episode of Something to Wrestle, JBL explained the mindset he believes drove Vince McMahon’s reluctance to present acquired WCW stars as equals — and why a figure like Sting was so difficult to bring in and rebrand. There’s zero chance that Vince would allow that to happen. But even having a competitive match, all of a sudden you go, oh man, that guy was an icon — maybe WCW was as good. On the challenge of rebranding Sting:“How are you going to rebrand Sting? But these guys are different now, and that’s why they’re letting people keep names and doing all kinds of different stuff that Vince certainly wouldn’t have done.”