Visit Dubai has launched its latest campaign, ‘Yeh Bhi Dubai Hai, Bro!’, aimed at encouraging travellers to rediscover Dubai in unexpected ways. Targeted at Indian audiences with a love for humour, the campaign follows renowned artists Anubhav Singh Bassi and Harsh Gujral as they rediscover Dubai. Chosen for their strong resonance with the Indian audiences, Bassi and Harsh embody the curiosity and candidness of a generation that values authentic, off-the-beaten-path experiences. Over the past decade, stand-up comedy has emerged as one of the most popular entertainment forms among Indian audiences. Visit Dubai’s campaign, ‘Yeh Bhi Dubai Hai, Bro!’, taps into this trend, crafting a story that feels close to home and relatable – almost like a stand-up routine for one’s travel bucket list.