Gandhinagar: Finance minister Nirmala Sitharaman launched a three-month-long nationwide awareness campaign, named ‘Aapki Punji, Aapka Adhikar’ (your money, your right), regarding unclaimed assets in the financial sector. This campaign is aimed at helping people trace and claim their unclaimed deposits, insurance payouts, dividends, shares, and mutual fund proceeds. Unclaimed financial assets have been a long-standing issue, and the campaign seeks to simplify the process for citizens by offering on-the-spot guidance, demonstration of digital tools, and support to complete claim procedures. The finance minister said that the campaign’s success lies in fulfilling the three “A”s – Awareness, Access, and Action. The campaign launch was attended by Kanu Desai, finance minister of Gujarat and M Nagaraju, secretary, Department of Financial Services.