Ross-on-Wye councillor Louis Stark said the north of the town is among the 10 per cent most deprived areas of Herefordshire and is in the 25 per cent most deprived in England. Stay updated with all the latest Herefordshire news that matters to you! “The Pride in Place money from Government does not help address the discrepancy in funding a rural county like ours faces,” she said. Ironically the Government says the scheme is “focussed on neighbourhoods of circa 10,000 population” – roughly that of the three market towns. “This has been a fantastic story for us to tell, and has given us credibility with civil servants.”But he added: “It’s unclear what is meant by ‘Hereford south west’, which doesn’t correspond to any boundaries or jurisdictions.