If Apple wants to match the grip Meta has on the smart glasses market, it just might have to simplify its face computers. The $3,499 Apple Vision Pro has widely been considered a failure for the company, after Apple moved uncharacteristically early in a field that was still finding its feet. It’s too expensive, too bulky, too socially isolating, and altogether lacking in apps and use cases—the complete opposite to a pair of smart glasses. But that has now apparently changed, with the company reportedly fast tracking resources to its smart glasses projects instead. “For the first time in a long time, Apple feels like they're out of the conversation.”