22nd Century Group (NASDAQ:XXII – Get Free Report) and Charlie’s (OTCMKTS:CHUC – Get Free Report) are both small-cap consumer staples companies, but which is the superior investment? Get 22nd Century Group alerts:Insider and Institutional Ownership18.1% of 22nd Century Group shares are owned by institutional investors. ProfitabilityNet Margins Return on Equity Return on Assets 22nd Century Group -80.22% -344.13% -62.82% Charlie’s 19.36% -174.49% 36.91%Analyst RatingsThis table compares 22nd Century Group and Charlie’s’ net margins, return on equity and return on assets. Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score 22nd Century Group 1 0 0 0 1.00 Charlie’s 0 0 0 0 0.00Earnings & ValuationThis table compares 22nd Century Group and Charlie’s”s gross revenue, earnings per share and valuation. Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio 22nd Century Group $8.86 million 0.72 -$15.16 million ($2,986.49) 0.00 Charlie’s $8.49 million 10.52 -$4.16 million $0.01 33.00Charlie’s has lower revenue, but higher earnings than 22nd Century Group.