Instead of traditional dealerships, the online used-car retailer introduced one of the automotive industry's most recognizable landmarks: the giant glass car vending machine. Carvana built the vending machines to solve one of the biggest challenges of selling cars online: creating an emotional experience. Carvana Vending Machine Photo by: CarvanaA Giant Billboard For A Digital Car CompanyThe vending machines also serve another purpose: marketing. Not Actually A Giant Vending MachineDespite the nickname, the towers don't operate like a traditional vending machine where cars are randomly stored and dispensed. The car vending machine was never really about the machine itself.